Eliminate up to 100% of your processing fees.
Show one price for cash and another for card, the same way gas stations have for decades. Stop paying for your customers' rewards and keep those fees on your bottom line, fully within the card-network rules.
Credit cards used to be 30% of your sales. Now they're nearly all of it.
That wasn't a big deal when card use was a third of your transactions. But today, depending on your business, it's 70-99%, and more often than not those are expensive rewards cards. Our typical customer is paying tens of thousands of dollars a year in credit card fees.
So ask yourself the question we ask every business owner: why should you pay for your customers' mileage rewards?
CoCard Anderson provides highly vetted tools that let you offer a discount for cash, or a surcharge for credit, exactly the way gas stations have for decades. Together, that approach is known as dual pricing. Either way, you recover your cost of acceptance and we explain the right way to do it, fully within the card issuers' rules.
- FREE disclosure signage required by Visa & Mastercard
- ZERO setup or activation fee
- 24/7 telephone technical support
- Fixed fees that cut transaction costs by over 95%
- Compliant with Visa & Mastercard rules
Transparent for your customers, compliant for you
Dual pricing only works when it is clear and above board. We set it up so customers always see the price before they pay, and so your program stays inside the card-network rules and your state's law.
Clear, upfront pricing
Cash and card prices are shown plainly, the same way gas stations have for decades. No surprises at the register.
Compliant signage, provided
We build and install the Visa and Mastercard disclosure signage, displayed before and during checkout, so the difference is always visible.
Compliant where you operate
Discount and surcharge rules vary by state. We set your program up correctly for your location and keep it that way.
Is your business a fit for dual pricing?
If most of these sound like you, dual pricing will likely put real money back on your bottom line.
- Cards are a large share of your sales, and the fees add up every month
- You can display clear cash and card pricing at checkout
- You want to keep your current bank, POS, and day-to-day process
- You would rather recover your processing cost than raise prices across the board
See what you'd keep
Slide to your monthly card volume and current effective rate. This is an estimate, we'll confirm with a free statement analysis.
"Effective rate" = total monthly fees ÷ total card volume. Most merchants land between 2.5% and 4%.
What you're paying today
Estimated annual savings with Dual Pricing
Dual Pricing FAQ
Is dual pricing compliant?
Yes. Offering a discount for cash is broadly permitted, and surcharging for credit is allowed under the card-network rules and your state's requirements. We set your program up the right way and keep it compliant for where you operate.
What does it cost me to start?
Nothing to set up. There's zero setup or activation fee, and the required Visa/Mastercard disclosure signage is free. You also get 24/7 telephone technical support included.
Will my customers be upset?
It's the same model they already see every day at the gas pump. With clear signage and a small, transparent difference between cash and card pricing, the vast majority of customers don't blink, and many simply choose to pay with cash or debit.
How much will I really save?
Our fixed-fee programs reduce transaction costs by over 95%, and most merchants recover effectively 100% of their processing fees. The exact number depends on your volume and card mix, which is why we run a free, no-obligation analysis on your real statement before you commit to anything.
Do I have to switch banks or POS systems?
No. In most cases we keep your existing bank, accounting, and procedures in place. We handle the setup, the signage, and the training, and we're local, so when you need us, a real person answers.
Start saving today.
Send us a recent statement and we'll show you exactly what you're paying and what you'd keep. No pressure, no obligation, just honest numbers.
Request my free analysis